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Privacy Policy

Last updated: May 2026

1. Who we are

bloom ("we", "us", "our") is a health companion application for people living with endometriosis, adenomyosis and PMOS. We are operated by bloom Wellness App, United Kingdom. You can reach us at hello@bloomwellness.app.

2. What data we collect

We collect the following categories of personal data when you use bloom:

• Account data: your name, email address, date of birth, and password (stored as a secure hash — we never store your plain-text password).
• Health data: symptom logs, pain levels, mood, menstrual cycle data, sleep logs, activity logs, flare-up records, supplement and nutrition logs. This data is sensitive and is treated with the highest level of care.
• Intimate journal data: if you choose to log intimate activity, those notes are encrypted with AES-256-GCM before being stored. We cannot read this data.
• Device data: push notification tokens to deliver reminders you have opted into.
• Usage data: app interactions used to improve the service, never sold to third parties.

3. How we use your data

Your data is used solely to provide and improve the bloom service. Specifically:

• To personalise your home screen, insights and AI analysis (Premium only).
• To send reminders and notifications you have explicitly enabled.
• To share selected information with a linked partner — only the data categories you choose to share, and only with your explicit consent when creating a partner link.
• To generate anonymous, aggregated statistics to improve the app. Individual health records are never shared.

4. AI insights and data processing

Premium users may access AI-powered health summaries. Your anonymised health data is sent to Anthropic's Claude API to generate these insights. Data sent to Anthropic is processed in accordance with Anthropic's privacy policy and is not used to train their models. We do not send your name, email or any directly identifying information to Anthropic.

5. Partner linking

If you invite a partner, they will see a limited view of your health data based on your subscription tier. Free tier partners see mood, pain level and cycle phase only. Premium tier partners may also see symptoms, flare-ups and appointments. Intimate journal data is never shared with partners under any circumstances.

6. Data retention

We retain your data for as long as your account is active. You may request deletion of your account and all associated data at any time by emailing hello@bloomwellness.app. We will process deletion requests within 30 days in accordance with UK GDPR.

7. Your rights (UK GDPR)

You have the right to: access your personal data, correct inaccurate data, request deletion ("right to be forgotten"), restrict or object to processing, and data portability. You can download your data at any time from the app (Profile → Download my data). To exercise any other right, contact hello@bloomwellness.app.

8. Security

We use industry-standard security measures including JWT authentication with short-lived tokens, bcrypt password hashing, AES-256-GCM encryption for sensitive fields, HTTPS for all data in transit, and rate limiting on all API endpoints.

9. Cookies

The bloom mobile app does not use cookies. This website uses no third-party tracking cookies. We use no advertising networks.

10. Changes to this policy

We may update this policy as the app evolves. We will notify you of material changes via email or in-app notification. Continued use of bloom after changes constitutes acceptance of the updated policy.

11. Contact

For any privacy questions or requests: hello@bloomwellness.app

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Terms of Service

Last updated: May 2026

1. Acceptance

By downloading or using bloom you agree to these Terms of Service. If you do not agree, please do not use the app.

2. Not medical advice

bloom is not a medical device and does not provide medical advice. The information, insights and AI-generated summaries in bloom are for informational and self-tracking purposes only. They are not a substitute for professional medical advice, diagnosis or treatment. Always seek the advice of a qualified healthcare provider with any questions you may have regarding a medical condition.

3. Eligibility

You must be at least 18 years old to use bloom. By using the app you confirm you meet this requirement.

4. Your account

You are responsible for keeping your account credentials secure. You must not share your account with others. You are responsible for all activity that occurs under your account.

5. Subscriptions and payments

bloom offers a free tier and a Premium subscription (monthly and annual). Subscriptions are processed through the Apple App Store or Google Play Store. Payments are charged to your store account. Subscriptions automatically renew unless cancelled at least 24 hours before the end of the current period. You can manage or cancel your subscription in your device's app store settings. We do not offer refunds except where required by law.

6. Community guidelines

The bloom community (forum, stories, Q&A) is a safe space for people with chronic illness. You must not post content that is abusive, discriminatory, misleading, or harmful. We reserve the right to remove content and suspend accounts that violate these guidelines. Our moderation system uses a tiered community approach — repeated violations will result in permanent removal.

7. Partner linking

Partner linking allows you to share selected health information with one other person. You must only invite partners with their consent. Partners may not use information shared through bloom for any purpose other than personal support.

8. Intellectual property

All content, branding, code and design in bloom is owned by bloom Wellness App. You may not reproduce, distribute or create derivative works without our written permission.

9. Limitation of liability

To the maximum extent permitted by law, bloom Wellness App shall not be liable for any indirect, incidental, special or consequential damages arising from your use of the app. Our total liability shall not exceed the amount you paid us in the 12 months preceding the claim.

10. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

11. Changes

We may update these terms. We will notify you of material changes. Continued use after changes constitutes acceptance.

12. Contact

hello@bloomwellness.app